Camellia Chocolate is a chocolate brand that makes handcrafted chocolates infused with the essence of various teas, providing a harmonious blend of tranquility and indulgence. Honoring the traditions and art of tea culture, Camellia carefully selects their teas to ensure a fine balance between richness and elegance with each bite. Through careful craftsmanship, Camellia elevates an existing confection to bring forth moments of sweet serenity. The brand has a distinct, sophisticated look and feel using a soft color palette and custom illustrations of landmarks that relate to the specific tea's origin.
Designed to feel elegant and sophisticated, the logo combines a modified serif font with a sans serif. Custom illustrations, inspired by Chinese water paintings, are incorporated on top of the soft color palette to evoke a sense of serenity and craftsmanship.
Being a corporate pharmaceutical company, the brand would need an annual report and capabilities brochure design that fits with the new visual identity. Created utilizing their strongest source of brand equity from their current brand—their color palette.
Crafted to complement the brand’s refined aesthetic, each touchpoint extends the sensory experience of tea and chocolate into everyday life. These designs transform ordinary moments into rituals of indulgence, embodying the brand’s commitment to elegance, sophistication, and mindfulness.
The website is designed with a minimalist and sophisticated aesthetic, allowing the rich storytelling of tea and chocolate to take center stage. A clean, intuitive layout ensures effortless navigation, creating a seamless experience that reflects the brand’s refined elegance and commitment to mindful indulgence.
