Routehappy was a start-up company that created a solution to many of the challenges that airlines encounter in delivering consistent messaging, branding, and merchandising through multiple distribution channels. In 2018, Routehappy was acquired by ATPCO, an airline data platform that works with more than 430 airlines. To better market their product/software, a separate website was created outside the ATPCO website, which currently houses all information on the product.
The Routehappy logo has been refined to look more modern and fresh with modifications to the palette and type while paying homage to the look of the old mark.
In order to understand what to show on the website and the needs of potential users, two personas were created to help with the ideation of the website.
The website was laid out in a way that would show product demos of the various ways the product can used on airline flight listings and websites.
The website was laid out in a way that would show product demos of the various ways the product can used on airline flight listings and websites.
The color scheme of the final website uses a combination of various shade of blue and simple graphic elements to insinuate a feeling of airplanes in the sky.
